Don't let anybody tell you that CRM is not a science!
Here's the thing, if CRM was easy to implement and if every business gained fantastic sales results in the process - everyone would do it, right!
But most companies don't implement CRM - instead they leave customer relationship to chance by using systems not specifically designed to manage customer interactions, like accounting software or time and materials billing software, and none of those application really help you understand the needs of your customer.
That's where CRM come in to it's own. CRM can provide you with a complete picture of opportunities, interactions, accounts and billing together with full workflow automation.
Getting the right help and advice
It doesn't matter what brand of CRM you install, you will need expert help getting it to work effectively in your business.
Just as you wouldn't expect to have the skills and experience to build a house simply because you bought a cement mixer from a local hardware store, you shouldn't expect to get great results from CRM unless you're willing to take on help and advice throughout the project.
And it's not just ICT experience you'll need. You'll need people who understand sales and service at a deeper level, and people who understand the challenges faced by all departments like operations, installations, manufacturing, inventory, warehousing and others.
Get commitment from the top
Successful projects start with committed people at the top. If the owners, directors and senior managers are not committed to the project you may find it difficult to get the amazing results you should get from implementing CRM in your business.
If you would like us to help you implement CRM in your business - we're here to help. Call us during normal business hours hours on 1300 85 35 86 and speak with an expert CRM consultant, you'll be glad you did!