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Search Optimisation (SEO)

Search Optimisation (SEO)

Drive more traffic and increase customer leads

MegaTech's SEO service will make your website "Search Engine Friendly"

We are website experts offering search engine optimisation and marketing as a service.

Working as a group of consultants who carry out search engine optimisation and search engine marketing projects on behalf of our clients to deliver higher rankings in the top search engines and drive more relevant traffic to your website.

Why SEO is an important part of your marketing mix!

It's fairly clear from the statistics below why SEO is an important component of your marketing mix. If you would like us to review your web site and report on our findings, please call us on 1300 85 35 86, you'll be glad you did!

  • 93% of users don’t look further than the first 2 pages of search results. Most prefer to use another search engine rather than click past the first 10 results. How can your business succeed if you’re not found there?
  • 33% of users believe companies found in the top search results are a major brand in their specific product/service category. SEO/SEM raises your on-line profile and builds brand awareness.
  • SEO/SEM has been proven to yield a higher Return On Investment in terms of generating more traffic to your website, qualified sales leads and customer acquisitions than any other marketing channel.

Search Engine Optimisation

Search Engine Optimisation or SEO is the process of improving the volume or quality of traffic driven to a website from search engines, usually in "natural", "organic", or "algorithmic" search results.

In general, SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with websites offering what they are interested in finding.

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Explain Search Engine Optimisation one more time!

Keywords and/or Key phrases are what searchers type into their search engines to find your particular product or services. For example, if I wanted to find a Cosmetic Surgeon I would type "Cosmetic Surgeon" into my search engine and wait for the results to list.

The science behind SEO is matching what people think when they search with the content and keywords on your website. There's also the technical SEO science of how the content is structured and laid out on the page and also how it's embedded in the underlying source HTML that will ultimately determine your websites visibility.

Think of it like this - would you pay a sign writer to paint a very large sign and then have it placed on your roof facing the sun where no one could see it? Of course not! And websites are just the same - you must place your website in front of potential customers in order for them to find you - at that's where SEO comes in.

In conclusion, regular SEO maintenance will ensure you're getting the very best results for your advertising budget. You either pay to be at the top of the page position or you use SEO science to put you at the top, either way, you'll need a healthy mix of both Search Engine Optimisation and paid advertising if you want to be discovered.

SEO services we offer

Here we carry out keyword research to generate an optimium keyword list for your site's content and links. This process will ensure all your keywords are valid and relevant for the content.

Process:

  1. Tell us the top 5 keywords you would like us to focus on (practise areas/category, specific industry/focus areas, etc.).
  2. Tell us the top 5 pages and a short description you would like to direct the most traffic to.
  3. Tell us your top 5 direct competitors.
  4. Using keywords, we create a master list of keywords from various resources.
  5. We also research your competitor’s keywords to ensure we have a good list.
  6. From the list of keywords, we narrow it down to the top 10-25 we will focus on.

With MegaTech's SEO Link & Ranking Service we will perform link and ranking analysis to determine what pages have already been indexed on your website at the top search engines. (The higher your ranking, the less you need to spend on paying for advertising.)

We will also research your competitors to see how they rank for any shared keywords we focus on.

Process:

  1. We crawl your site for the top 200 URLs.
  2. We check top search engines to see what pages have been indexed.
  3. We check top search engines to find what sites are already linking to your site.
  4. From the list of keywords, we see how your competitors are ranked.

MegaTech's SEO Link Building service will perform a link building campaign to increase the page rank of the site. We can also have bloggers write reviews on your site.

Process:

  1. MegaTech SEO will take the top 5 URLs, descriptions, keywords and perform a link building campaign. The number of incoming links will be variable since the value of the links change on a month to month basis.
  2. We will pay bloggers to write and post reviews on your company/service.

Using your top 5 pages you would like to direct traffic to, we will submit the URLs to the top 500 search engines and directories. 250 of these will have a PR 3 or higher. We will also submit your URLs to 10 paid inclusion (aka sponsored listings) search engines and directories.

Process:

  1. Using a combination of automated and manual submissions, we will submit up to 5 URLs and descriptions to 500 search engines and directories.

Increasing website traffic

Adwords allows you to create advertising campaigns which can start to run as soon as you finish creating your campaign. Adwords allows you to create various types of campaigns and offers a lot of ways to target your ads so you can better reach your desired audience. In a later article we will discuss the various targeting options that are offered but for now we will discuss the basic principals of advertising with Google AdWords.

Adwords offers various types of ads you can create which include audio ads and ads in printed media but for this article we will stick to online advertising using text ads. Text ads consist of a title and two lines of text and are shown above and to the right of search results when searching on Google. Optional your ad can also be shown on relevant websites in the content network.

Placing your ad on Google search results page
This is probably the best way to target your ad at a specific audience. You select keywords which are most relevant to your ad and when users search on Google using these keywords your ad is shown. You don't pay for the times your ad is shown, just for the times people click on your ad.

Placing your ad on other sites
You can have your ad placed on other sites within Google's content network. This network consists of websites which have implemented Google Adsense code. Based on the websites content Google desides if a site is relevant to your ad and they show the ad on the site.

  • The content network offers large amounts of expected views of your ad but click rates may be lower 
  • The average Cost per Click is usually lower for content advertising than search advertising
  • Traffic is less targeted advertising on the content network which means more chance of reaching the wrong audience
     

Ad prices are based on Cost Per Click(CPC) where you pay for each click that is generated by the ad.

In Adwords you can specify a maximum price you are willing to pay. Prices vary and depend on the keyword and amount of competition the keyword has.

Competition in this case means the amount of other advertisers using this same keyword. Although there are some other factors that determine the price for a keyword you can say that the more advertisers there are using the same keyword the higher the price.

You specify a maximum budget you are prepared to spend on advertising and Adwords will show your ad until your budget is reached. This ensures you will never pay more than the maximum you specified which makes it a relative save way to advertise on the Internet.

Website terms and KPI's to know

Page Position is where your site appears in the search engine result list (SERL), a page position of 1 means you're at the top of the list and a page position of 45,000 means you'll probably never be discovered.

A page position of somewhere between 1 to 8 means there's a good chance you'll be seen and maybe even be "clicked on", it also means you don't have to pay for these Keywords/Key phrases in your advertising budget as you're already at the top of the page index.

The Page Rank is a value that is assessed by search engines and passed between pages via links. While page rank is important at the fundamental SEO level, as it can help your page position, it doesn't add a lot of value in this context of listing by keyword or key phrases. (Page Rank is often misunderstood as it's name does not refer to it's function, but rather it's founders name 'Larry Page, CEO of Google Search Engine".)

Bounce rate is an important statistic to keep an eye on as it can tell you a lot about your pages and visitors. The bounce rate shows the percentage of users that leave your site after watching only one page. You might say they just bounced of your site as they didn't get past the first page. The most prominent reasons for having a high bounce rate are: you are attracting the wrong visitors or there is a problem with your site

What you can do to lower the bounce rate

Try and identify pages in your site that have the highest bounce rate and do the following:

  • Check if there are any errors on the page
  • Check if there are internal links(links to other pages of your site) on the page
  • Check if the internal links on the page are sufficiently clear and attractive

Besides checking your site you can also check to see if you can find more information about the visitors that bounced of.

  • Through which external link did visitors come to this page
  • Check which keywords were used to find this page and see if the page is relevant to those keywords
  • If visitors came from your Adwords or other advertising campaign check if the page is sufficiently relevant to the keywords and text of the campaign.

 

Here's a quick YouTube video that can help you understand bounce rate

You may have heard the term "Conversions" or "Conversion rate" being mentioned in regards to a website's performance. What do these terms mean and how can you use them to improve your website?

Conversions and Goals
 

If you already have a website or are thinking about creating a new website you know that your site has a specific goal or a set of goals. If you have a site just because you want to have a website this article is not for you. A goal could be to sell products but it could also be to generate interest in your services and have potential customers contact you. You create your site in such a manner that it will help achieve this goal. You present your products in such a manner that it will lead to a sale, or so you think.

Keeping track

It is very important to measure your websites traffic but even more important to be able to analyze the data in such a manner that it tells you if your site needs improving or not. This is where "Conversions" come into play. The term "Conversion rate" is described as: "The percentage of unique visitors who take a desired action upon visiting the website"(Wikipedia).  So this means the amount of visitors that came to your site and completed one of your website's goals. So a conversion occurs when a visitor to your site "converts" himself from a regular visitor to one that fullfills one of your goals. For example a visitor orders a product. At the moment he orders a product he creates a conversion.

By keeping track of your conversions you will be able to find out which percentage of visitors converts and therefor which percentage of visitors is of value to you and generates revenue. You can use this information to set up an online advertising campaign or use it to further finetune your website in order to increase your website's conversionrate.