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Web Design Tips

Web Design Tips

Begin with end in mind!

POPOP: WebColours

3 essential components of a complete web site.

If you're about to embark on a new web site build or even an upgrade to an existing site you might find these 3 ingredients useful in your overall planning.

  1. Look and Feel

    The Web Design needs to incorporate well written copy designed to educate and compel an individual toward a buying decision. Where possible, the copy should be supported with graphics to emphasise the message -  as up to 70% of the message can be communicated visually. The use of the right image can be crucial to building trust as well, however like anything, choosing graphics can also be cost prohibitive.

  2. Functionality

    The end user needs a structure to follow or they will quickly get lost. In it's simplest form, that can just be the menu and page layout, however more advanced functionality like interactive surveys, quotations and automatic ordering are all key components of the Web Design Mix. Processes (or steps) should to be articulated in advance so the end user is confident they're are on the right path.

  3. Extensibility

    The bottom line here is that business is constantly changing, customer needs change and we are all surrounded by competitive innovation. Choosing a well supported web platform that supports extensibility via plug and play modules and thousands of third party vendors makes a lot of sense and it won't cost you anything extra upfront. Start with something simple and then build on it - the key is starting!

Planning your next Web Site

In order to have a highly successful website its a good idea for you to design your website with your visitors needs and your own goals in mind.

Stephen Covey articulated it very well in his best selling business book, Seven Habits of Highly Effective People. Stephen states habit No 2 as "Begin with the End in Mind".

 

So it makes sense to try and describe your website's ultimate purpose first and then work backwards from there. Start by clearly identifying the functions needed to service the visitors (or customers) and then picture the visual design that will support those functions.

Defining the web site's goals and purpose in this manner is one of the most important steps in building a new website. Example web site goals could be: "Sell products",  "Generate new leads",  "Facilitate on-line ordering" or simply "Present our Services" - which is often referred to as a "Brochure Ware" site. 

Another important step is keeping track of your visitors in order to measure how successful your site is in achieving your goals. This measurement information can be used to further optimise your website and make sure it does what it was designed to do.

 

How we help you design or build a website

If you already have a website or are thinking about building a website we can help you define your goals and then translate your goals into an efficient friendly website.

We can also assist you in creating an on-line marketing campaign using Google Adwords to target your potential customers and generate quality targeted traffic to your website. For more information about targeted web marketing, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) please take a look here!

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