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Drive more Traffic and Increase Customer Leads with Search Engine Optimisation (SEO)

Search Engine Optimisation or SEO is the process of improving the volume or quality of traffic driven to a website from search engines, usually in "natural", "organic", or "algorithmic" search results.

In general, SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with websites offering what they are interested in finding.

MegaTech's SEO service will make your website "Search Engine Friendly".

We are website experts offering search engine optimisation and marketing as a service.

Working as a group of consultants who carry out search engine optimisation and search engine marketing projects on behalf of our clients to deliver higher rankings in the top search engines and drive more relevant traffic to your website.

Search Engine Optimisation or SEO is the process of improving the volume or quality of traffic driven to a website from search engines, usually in "natural", "organic", or "algorithmic" search results.

In general, SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with websites offering what they are interested in finding.

MegaTech's SEO service will make your website "Search Engine Friendly".

We are website experts offering search engine optimisation and marketing as a service.

Working as a group of consultants who carry out search engine optimisation and search engine marketing projects on behalf of our clients to deliver higher rankings in the top search engines and drive more relevant traffic to your website.

Why SEO is an important part of your marketing mix!

It's fairly clear from the statistics below why SEO is an important component of your marketing mix. If you would like us to review your web site and report on our findings, please call us on 1300 85 35 86, you'll be glad you did!

  • 93% of users don’t look further than the first 2 pages of search results. Most prefer to use another search engine rather than click past the first 10 results. How can you business succeed if you’re not found there?
  • 33% of users believe companies found in the top search results are a major brand in their specific product/service category. SEO/SEM raises your on-line profile and builds brand awareness.
  • SEO/SEM has been proven to yield a higher Return On Investment in terms of generating more traffic to your website, qualified sales leads and customer acquisitions than any other marketing channel.

It's fairly clear from the statistics below why SEO is an important component of your marketing mix. If you would like us to review your web site and report on our findings, please call us on 1300 85 35 86, you'll be glad you did!

  • 93% of users don’t look further than the first 2 pages of search results. Most prefer to use another search engine rather than click past the first 10 results. How can you business succeed if you’re not found there?
  • 33% of users believe companies found in the top search results are a major brand in their specific product/service category. SEO/SEM raises your on-line profile and builds brand awareness.
  • SEO/SEM has been proven to yield a higher Return On Investment in terms of generating more traffic to your website, qualified sales leads and customer acquisitions than any other marketing channel.

Explain Search Engine Optimisation one more time!

Keywords and/or Key phrases are what searchers type into their search engines to find your particular product or services. For example, if I wanted to find a Cosmetic Surgeon I would type "Cosmetic Surgeon" into my search engine and wait for the results to list.

The science behind SEO is matching what people think when they search with the content and keywords on your website. There's also the technical SEO science of how the content is structured and laid out on the page and also how it's embedded in the underlying source HTML that will ultimately determine your websites visibility.

Think of it like this - would you pay a sign writer to paint a very large sign and then have it placed on your roof facing the sun where no one could see it? Of course not! And websites are just the same - you must place your website in front of potential customers in order for them to find you - at that's where SEO comes in.

Page Position is where your site appears in the search engine result list (SERL), a page position of 1 means you're at the top of the list and a page position of 45,000 means you'll probably never be discovered.

A page position of somewhere between 1 to 8 means there's a good chance you'll be seen and maybe even be "clicked on", it also means you don't have to pay for these Keywords/Key phrases in your advertising budget as you're already at the top of the page index.

The Page Rank is a value that is assessed by search engines and passed between pages via links. While page rank is important at the fundamental SEO level, as it can help your page position, it doesn't add a lot of value in this context of listing by keyword or key phrases. (Page Rank is often misunderstood as it's name does not refer to it's function, but rather it's founders name 'Larry Page, CEO of Google Search Engine".)

In conclusion, regular SEO maintenance will ensure you're getting the very best results for your advertising budget. You either pay to be at the top of the page position or you use SEO science to put you at the top, either way, you'll need a healthy mix of both Search Engine Optimisation and paid advertising if you want to be discovered.

Keywords and/or Key phrases are what searchers type into their search engines to find your particular product or services. For example, if I wanted to find a Cosmetic Surgeon I would type "Cosmetic Surgeon" into my search engine and wait for the results to list.

The science behind SEO is matching what people think when they search with the content and keywords on your website. There's also the technical SEO science of how the content is structured and laid out on the page and also how it's embedded in the underlying source HTML that will ultimately determine your websites visibility.

Think of it like this - would you pay a sign writer to paint a very large sign and then have it placed on your roof facing the sun where no one could see it? Of course not! And websites are just the same - you must place your website in front of potential customers in order for them to find you - at that's where SEO comes in.

Page Position is where your site appears in the search engine result list (SERL), a page position of 1 means you're at the top of the list and a page position of 45,000 means you'll probably never be discovered.

A page position of somewhere between 1 to 8 means there's a good chance you'll be seen and maybe even be "clicked on", it also means you don't have to pay for these Keywords/Key phrases in your advertising budget as you're already at the top of the page index.

The Page Rank is a value that is assessed by search engines and passed between pages via links. While page rank is important at the fundamental SEO level, as it can help your page position, it doesn't add a lot of value in this context of listing by keyword or key phrases. (Page Rank is often misunderstood as it's name does not refer to it's function, but rather it's founders name 'Larry Page, CEO of Google Search Engine".)

In conclusion, regular SEO maintenance will ensure you're getting the very best results for your advertising budget. You either pay to be at the top of the page position or you use SEO science to put you at the top, either way, you'll need a healthy mix of both Search Engine Optimisation and paid advertising if you want to be discovered.

Keyword and Content Research

Here we carry out keyword research to generate an optimium keyword list for your site's content and links. This process will ensure all your keywords are valid and relevant for the content.

Process:

  1. Tell us the top 5 keywords you would like us to focus on (practise areas/category, specific industry/focus areas, etc.).
  2. Tell us the top 5 pages and a short description you would like to direct the most traffic to.
  3. Tell us your top 5 direct competitors.
  4. Using keywords, we create a master list of keywords from various resources.
  5. We also research your competitor’s keywords to ensure we have a good list.
  6. From the list of keywords, we narrow it down to the top 10-25 we will focus on.

Link & Ranking Research

With MegaTech's SEO Link & Ranking Service we will perform link and ranking analysis to determine what pages have already been indexed on your website at the top search engines. (The higher your ranking, the less you need to spend on paying for advertising.)

We will also research your competitors to see how they rank for any shared keywords we focus on.

Process:

  1. We crawl your site for the top 200 URLs.
  2. We check top search engines to see what pages have been indexed.
  3. We check top search engines to find what sites are already linking to your site.
  4. From the list of keywords, we see how your competitors are ranked.

Contextual Link Building and Sponsored Reviews Campaign

MegaTech's SEO Link Building service will perform a link building campaign to increase the page rank of the site. We can also have bloggers write reviews on your site.

Process:

  1. MegaTech SEO will take the top 5 URLs, descriptions, keywords and perform a link building campaign. The number of incoming links will be variable since the value of the links change on a month to month basis.
  2. We will pay bloggers to write and post reviews on your company/service.

Search Engine and Directory Submissions

Using your top 5 pages you would like to direct traffic to, we will submit the URLs to the top 500 search engines and directories. 250 of these will have a PR 3 or higher. We will also submit your URLs to 10 paid inclusion (aka sponsored listings) search engines and directories.

Process:

  1. Using a combination of automated and manual submissions, we will submit up to 5 URLs and descriptions to 500 search engines and directories.

Site Recommendations

MegaTech's SEO Recommendation service involves researching your site and providing you with a list of recommendations. These are suggestions only presented in report format; the actual labour to implement the recommendations is NOT included. We can provide an additional service to act on the recommendations at an hourly rate.

Process:

  1. We will evaluate the top 5 pages you want to direct traffic to and provide recommendations for changes to the site which should occur BEFORE any new campaigns begin.

Website terms and KPI's to know
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